Shop Fishers FAQs
What is the Shop Fishers: Summer Series?
The Shop Fishers: Summer Series is a citywide celebration of small businesses kicking off on Saturday, July 16 and running through Saturday, July 23. During Shop Fishers, businesses throughout Fishers offer exclusive discounts, special promotions, or incentives for customers, which the City will help to promote through a coordinated marketing and social campaign.
Are businesses required to register to participate?
Businesses must register for the Shop Fishers: Summer Series. Limited spots are available, and participation is not guaranteed. After you fill out the form, we’ll review your application and be in touch to confirm your involvement. Preference is given to businesses based out of Fishers. The deadline to be included with full marketing exposure has passed, but you can still register to have your deal included on the website. You must register for the summer series even if you’ve participated in previous Shop Fishers events.
Is participation free?
Yes, there is no cost to participate in Shop Fishers: Summer Series. Please note that limited spots are available, and participation is not guaranteed.
What happens after I register?
After you complete your application, our staff will review your application and be in touch to confirm your involvement.
How will the City of Fishers promote Shop Fishers?
The City will promote the event through a coordinated marketing and social media campaign.
Businesses who register before June 17 will receive:
- Inclusion in the Shop Fishers: Summer Series press release
- Deal listing on the Shop Fishers: Summer Series web page
- Opportunity to donate an item to our Shop Fishers: Summer Series social media giveaways for additional promotion
- Marketing and promotional materials to display at your business to showcase your involvement
- Priority for promotional mentions, including media hits and social media influencer promotion
Businesses who register after June 17 will have their deal listed on the website.
The general event will be promoted through the City’s website, e-newsletters, and social media networks. Promotional materials and signage will also be displayed throughout Fishers and at participating businesses. The City’s Public Relations team will also work with local media and social media influencers to promote the event. More information about the City’s marketing initiatives will be shared during the optional meeting for participating businesses.
What businesses are allowed to participate?
This season, we are focusing on our homegrown businesses. Fishers’ local restaurants and shops are invited to apply to be a part of Shop Fishers: Summer Series. Participating businesses must be a local small business based in Fishers.
How do I register my business to participate?
Shop Fishers: SummerSeries is free to participate in. Please complete the business application to apply. After you fill out the form, we’ll review your application and be in touch to confirm your involvement. Preference is given to businesses based out of Fishers. Limited spots are available, and participation is not guaranteed.
Do I have to offer a deal through the entire week?
Yes, you must offer your deal throughout the entire week.
What type of promotion should I run at my business during the Shop Fishers: Summer Series?
There are many ways to entice customers by offering sales, promotions, or exclusive items during Shop Fishers. Your promotion can be whatever works best for your business or service. Promotions can be offered to all customers during the event or offered exclusively during a certain time of day or for the first XX customers. Example promotions include:
- A percentage off the total purchase, or a percentage off a particular item
- An exclusive menu item only available during the Shop Fishers
- Buy one, get one free
- A free gift with purchase
- Gift card promotions (i.e. purchase a $50 gift card and get a free $10 gift card)
- Complimentary food/drink
- Live music or special programming at your business
Can I participate as an online business?
Yes! Online businesses are welcome to participate as long as they are based in Fishers.
Can I offer an online discount?
Yes, online discounts are allowed.
How can I help support the event as a participating business?
The success of Shop Fishers is due to collaboration between the City and our local businesses. A digital toolkit will be provided with sample social media content to help you promote your involvement in the initiative. Outside of sharing social media content, the City will provide marketing materials to display at your location. We encourage you to promote the event to your patrons, friends, and family as well!
Feel free to reach out to firstname.lastname@example.org.